June 2024 - Present

● Lead integrated communications strategy spanning employee communications, executive messaging, enterprise social media, and organizational storytelling. 

● Direct social strategy across LinkedIn, Instagram, Facebook, X, and Bluesky, growing Instagram following by 289%, an 84% increase in engagement rate, and 85% link click increase. 

● Redesigned internal communications strategy, contributing to a 6% increase in employees reporting they feel informed. 

● Built communications governance standards and partnered with executives to develop messaging aligned with organizational priorities. 

● Translate complex scientific research into compelling content for researchers, policymakers, students, media, and the public. 

Nov 2023 - June 2024

● Develop and execute internal communications plans for the SEC's Office of Equal Employment Opportunity (OEEO) in alignment with office’s overall strategic plan

● Measure the impact of communications strategies and recommend improvements

● Draft articles for the SEC's intranet regarding important EEO information and laws

● Collaborate with Office of Public Affairs to publish information in the SEC's daily newsletter

● Develop office’s brand identity including logo, tagline, color palette and presentation templates

● Review all OEEO communications to ensure they meet our brand standards and desired messaging

Oct 2022 - Oct 2023

● Managed the development and distribution of executive and employee communications to inform and engage 1600 employees

● Increased monthly All-Hands attendance by 12% through enhanced, employee-driven content

● Enhanced company intranet pages to improve user experience and access to important announcements

● Worked collaboratively across departments to develop content for annual Company Kick-Off, resulting in 85% satisfaction score from workforce

● Oversaw creation of studio space and launch of YouTube series designed to inform employees and customers about Blend’s new products; successfully maintained $10,000 budget for project

Apr 2021 - Aug 2022

● Revamped executive communications strategy to increase engagement with 1200 employees

● Created content and led marketing launch for new internal app to make company information more accessible to workforce; saw 67% participation in three months

● Developed guidelines for utilization of available communications channels to limit redundant messaging and increase the likelihood employees receive and engage with important announcements

● Increased employee engagement in leadership programs by 10% through better promoting the programs and demonstrating the benefits of participation

March 2015 - March 2021

● Led team of 15+ reporters, producers, and photographers to deliver #2 rated evening newscasts

● Responsible for internal communications to 80-person newsroom to inform them of policy changes, highlight successes of their colleagues, and guide newsroom culture

● Coach team on journalistic ethics, storytelling, public-speaking, and video-editing

● Winner of NATAS Emmy and Michigan Broadcasting Association Awards for Best Newscast

March 2012 - March 2015

● Produced highest-rated 11pm newscast in market by selecting and writing content

● Received the 2013 AP Award for Best Newscast

Sept 2018 - Sept 2022

● Assist students in writing compelling college essays through brainstorm sessions

● Edit essays for content, structure, and storytelling based on student abilities

● Worked with 100+ students on more than 1,200 essays from 2018 - 2022

University of Michigan - Flint